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Easter goes commercial
Easter has gone the same way as Christmas and has become an enormous marketing campaign. Reuters reports that Disney is boosting away with its biggest ever Easter-themed marketing campaign. Its Buena Vista Home Entertainment unit has Easter Holiday labels for releases including “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” Lady and the Tramp” and “Pooh’s Grand Adventure: The Search for Christopher Robin.” The last title has its ironies as Disney is replacing Christopher Robin with girl soon.
“Easter is easily the second-biggest retail traffic period behind Christmas, and this year we decided to really capitalize on all the family product we’ve put out recently,” said Lori MacPherson, Buena Vista’s senior vp brand marketing and product management.